Sustainability focuses on meeting the needs of the present without compromising future generations. The concept of sustainability is composed of three pillars: environmental, social, and economic – also known informally as planet, people, and profits.


Sustainability encourages businesses to frame decisions in terms of years and decades rather than on the next quarter's earnings report and to consider more factors than simply the profit or loss involved. Usually, a company will issue sustainability goals and will work towards them. The goals are often reasonable – cut emissions by 5%, for example – so that when the business achieves their sustainability marks, they are able to call themselves "green" or "sustainable."


But how do we bridge these business decisions with community service events?


The world faces big challenges. Poverty, hunger, health and wellbeing, gender equality, decent work, clean water, and growing inequalities represent a few of the many interconnected sustainability challenges. 


Sustainability is important for a very simple, straightforward reason: we cannot maintain our quality of life as human beings, the diversity of life on Earth, or Earth’s ecosystems, unless we embrace it.


Sustainable Development Goals (SDGs)


Who Can Break the Record


Records will be issued to different kinds of organisations, e.g., NGO, NPO, Social Enterprise, Commercial Enterprise.


All types of organisations can become innovative changemakers when they work on sustainability issues with society and people together. A sustainable future is built by everyone who works for, buys from, invests in, learns from, teaches about, or supports businesses striving to create a shared and durable prosperity for all.

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.


At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership. They require worldwide collaboration from government, the private sector, and other organizations in order to be achieved. Supporting companies include UBS, Citi, PwC, Johnson & Johnson, Pfizer, Manulife, and Swarovski.


More Record Breakings mean

Sustainability improves around the World!